By profession Juho Pasila is a designer and specialized in furniture design. Pasila’s design is experimenting, and he personally makes all his prototypes. The products represent Scandinavian simplicity with a practical touch and finish. Juho Pasila’s own design company, Pasila Design, was founded in 2012.

Juho Pasila presented the collection of his first prototypes at the newcomers part of the 2012 SaloneSatellite at the Milan Furniture Fair. The same year the collection was also presented at the Helsinki Habitare Fair. Pasila has made product and furniture design for instance for the Finnish furniture producer, Adea, and the Finnish newspaper house, Suomen Lehtiyhtymä.